Popup Sampling

Guide for Asset Deliverables

Introduction

Our software enables your brand to feature a completely customized user experience to help you tell your story and collect meaningful survey and demographic data from your potential customers. This guide compiles the required deliverables that will allow Vengo to build your user experience.

Example User Journey

The following represents the standard happy path for a typical user experience. Details for each screen can be found in this guide.

1Promotional Video
2Survey Question #1
3Survey Question #2
4Email Entry
5Dispensing

Deliverables

All assets should be included in the submission of layered Photoshop (.PSD) files of each screen, where applicable

  • User journey templates
  • Proprietary fonts
  • Follow up email (optional)

User Journey Templates

Required Screens

Please submit creative for each required screen

REQUIREDPromotional Video/Get Started

Attracts a user to the Vengo and invites the user to start the experience. Content should be colorful and engaging.

View Specifications
  • Components:
    • Brand logo
    • Campaign headlines and taglines
    • Clear call to action (e.g. Let's get started, touch screen to begin, etc.)
  • Technical Requirements:
    • 1920 x 1080 px fullscreen resolution
    • Content can be static image or video
    • Place call to action in lower-third
  • Formats:
    • Static Image: PNG
    • Video: MP4
REQUIREDEmail Collection

Prompts the user to enter their email address and opt-in to further communication. Acts as a gateway to receive the physical sample.

View Specifications
  • Components:
    • Brand logo
    • Directive statement (e.g. Enter your email to receive your free sample)
    • Email input box
    • Opt-in statement (e.g. Yes, I would like to receive information, samples, and offers.)
    • Submit button
    • Optional: Privacy policy language can be included
  • Technical Requirements:
    • 1920 x 1080 px fullscreen resolution
    • Background can be a solid color, image, or muted image
    • Leave room for keyboard in lower third of the screen
  • Formats:
    • Composite: PSD
REQUIREDDispensing/Social Media Call to Action

Alerts the user that his or her sample is being dispensed and invites the user to share his or her experience on social media.

View Specifications
  • Components:
    • Brand logo
    • Copy for current or post dispensing action
    • Copy for social media action (include platform and hashtag)
  • Technical Requirements:
    • 1920 x 1080 px fullscreen resolution
    • Background can be a solid color, image, or muted image
  • Formats:
    • Composite: PSD

Additional Screens

Choose up to three survey questions to include in the user experience. If you are dispensing more than one type of sample, please include a sample selection screen.

Single Response Survey Question

Survey question with two possible responses. The user must select either option to advance to the next screen.

View Specifications
  • Components:
    • Brand logo
    • Copy for question
    • Copy (or images) for two responses (e.g. Yes, No)
  • Technical Requirements:
    • 1920 x 1080 px fullscreen resolution
    • Background can be a solid color, image, or muted image
    • Responses can be text or images
  • Formats:
    • Composite: PSD
Multiple Selection Survey Question

Survey question with multiple responses. The user can select one or more responses to advance to the next screen.

View Specifications
  • Components:
    • Brand logo
    • Copy for question
    • Copy (or images) for up to six options (will be separated into two rows with up to three options each)
  • Technical Requirements:
    • 1920 x 1080 px fullscreen resolution
    • Background can be a solid color, image, or muted image
    • Options as identically sized images (i.e. same width and height)
  • Formats:
    • Composite: PSD
Sample Selection

Allows the user to choose his or her sample. Required only if dispensing more than one type of sample.

View Specifications
  • Components:
    • Brand logo
    • Copy for directive statement
    • Copy (or images) for up to six options (will be separated into two rows with up to three options each)
  • Technical Requirements:
    • 1920 x 1080 px fullscreen resolution
    • Background can be a solid color, image, or muted image
    • Options as identically sized images (i.e. same width and height)
  • Formats:
    • Composite: PSD

Fonts

Use fonts publicly available at https://fonts.google.com. Otherwise, please provide any proprietary fonts in TTF or OTF format.

Follow Up Email (Optional)

Continues communication with the consumer

View Specifications
  • Components:
    • Subject line
    • Brand logo
    • Enagaging imagery
    • Copy explaining why the user got this email and what they can expect
    • Copy and link prompting the user to navigate to brand's webpage
    • Social media logos and links
    • Postal address
  • Technical Requirements:
    • Mobile friendly layout
    • Lightweight assets for quick load time
  • Formats:
    • Layout: HTML
    • Assets: PNG or JPG